July 20, 2023, Stafford, TX – Microvast Holdings, Inc. (NASDAQ: MVST), a global technology innovator that designs, develops, and manufactures lithium-ion battery solutions, has unveiled its new website and refreshed branding as part of the company’s long-term strategy focused on creating a more sustainable future through the innovation of lithium-ion battery solutions for energy storage, transportation, and heavy equipment.
Microvast’s refreshed brand identity revolves around its commitment to providing the next generation of battery solutions today. The company’s focus is on accelerating the advancement of battery technology on a national and global level, creating a more sustainable future for all, and providing clear, competitive advantages to its customers. “Each time a person engages with Microvast, we have an opportunity to inspire them in a positive and meaningful way,” said Yang Wu, Microvast’s Chairman, Chief Executive Officer, and President. “Whether discussing our battery solutions for energy storage or for transportation, we are responsible for telling the Microvast story in a manner consistent with our company’s mission and values.”
Microvast’s new tagline, Forward Thinking. Powering Now™, captures this commitment to innovation. “Innovation is in our DNA. We set our sights on the future, anticipating the needs of our customers so we can steer Microvast toward long-term success,” explained Wu. Equally important is Microvast’s commitment to mitigating climate change and creating a more sustainable future. The company’s mission statement outlines its dedication to creating superior lithium-ion battery solutions to reduce carbon emissions and create a healthier planet.
Microvast has fine-tuned its branding with a new color scheme and corporate templates to convey its brand message consistently and clearly. “As a global company, a consistent brand strategy and integrated messaging are essential elements in creating a unified company,” stated Wu. “Successfully executing our brand strategy will allow us all to become part of a larger movement powered by the mission of Microvast.”
Microvast’s new website is user-friendly and provides clear and concise information about the company and its battery solutions. “The goal of the new website is to provide our visitors an easy way to learn about Microvast and our products,” said Brooke Bentley, Microvast’s Vice President, Marketing and Communications. “The new site offers thorough product information and explains the many advantages Microvast offers.”